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第十四期
2016.7.29

《中国新歌声》是个什么梗?

我本沉默传奇私服网 (3月24日新华社)  《世界足球》评选世界500强球员,现役球员中武磊成唯一上榜的中国人,这听起来还算不错,如果一个中国人都没有,那岂不更尴尬?不过,武磊成为唯一,也并不奇怪,如果按中国球员的表现,以及每位球员所在俱乐部乃至国家队的成绩,有一个武磊排进世界500强球员,看似“照顾”中国球迷的情绪了。

好声音还在打官司,新歌声翩翩而至。国民爆款综艺“新版好声音”《中国新歌声》自7月15日首播以来,收视持续走高。虽然转椅变战车、华少变李咏,虽然剪刀手变中国星……但网友还是表示:好声音和新歌声傻傻分不清。那么,这一季的《中国新歌声》我们应该如何看待呢?今天,我们请来了光明网资深评论员邓海建为大家谈谈这个问题。

本期嘉宾

  • 光明网资深评论员邓海建

核心观点

《中国新歌声》是个什么梗?

?

  邓海建:好声音还在打官司,新歌声翩翩而至。说真的,虽然转椅变战车、华少变李咏,虽然剪刀手变中国星、“姐弟联盟”变“奶爸联盟”,虽然年年驻场的凉茶一罐都不在了,但很抱歉,我还是好声音和新歌声傻傻分不清。

?

  还是熟悉的配方,还是原来的味道,“说梦想”的导师,“讲故事”的学员,四张红彤彤的椅子,盲选与剪辑的节奏,如果这就是代表中国原创选秀节目的最高水平,估计很多人都要拜托请不要叫咱中国人。说真的,虽然节目流程是不受著作权法保护,但也不能在山寨的时候如此理直气壮还情怀满满。其实我想说两点:第一,如果是引进版权,那就遵章守法,花钱买平安。第二,如果玩原创,就别拿小聪明打酱油,学了那么久的日韩娱乐,也该毕业出师了。至于人家原版的要钱高啊巴拉巴拉的,怎么不说自己赚的盆满钵满?让法律的归法律,情感的归情感吧。

?

  如果非要从综艺节目的角度来看新歌声,坦白说这只是好声音的变装版本,至于创新,恩,导师们的衣服是蛮新的。改头换面容易,洗心革面太难。新歌声的纠结,恐怕只有一个:既要搭上上几季的便车,又要寻找不被版权方找麻烦的变通之道。于是仔细看看,还不如原版的和谐呢。就像隔壁的小裁缝,买了阿玛尼的衣服,去掉商标,重逢几个线脚,就叫草根创新了?什么王者归来,什么赢得漂亮,差点以为这些帽子是送给奇葩说等网络综艺的呢。

?

  这让人想起国家新闻出版广电总局刚刚发布的《关于大力推动广播电视节目自主创新工作的通知》,核心就有模式引进管理问题。道理大家都懂得,问题大家都清楚,关键是谁来静下心来做模式呢?花钱买买买最省事,抄抄改改也不丢人,又没人打屁股,又没人刮鼻子,结果呢,但凡你能看得下去的,基本都是人家费心巴力捣鼓出来的。有人说,先当学徒嘛,再做大师傅。不过这话也不见得,当了一辈子学徒的,也大有人在。再说了,荷兰、韩国、日本人家已经形成了创意、制作、宣传、发行等环节为一体的产业链。因此,没有野心,没有内生力,没有规则感,学徒怎么能成为创客和工匠?《中国新歌声》怎么创新这个梗,真的是挠你千百遍也笑不出声了。

?

  (光明网记者陈城、施墨、王嘉义、臧颖整理剪辑)

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